<span style="font-weight: 400;">When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile… </span><span style="font-weight: 400;">Assuming that you will go the easy way and choose a theme for your Wordpress website, the overall number of characteristics that you will need to keep in mind narrows down significantly. </span><span style="font-weight: 400;">But how do you stay focused on what kind of a template you need and what do you want to get from that template? </span><span style="font-weight: 400;">We recommend focusing on 4 most essential characteristics, each vital for your company’s to have an efficient and long-standing online presence!</span>